Social Media Statistics
The following statistics on social media come from the "socialnomics" blog by Eric Qualman. It also has a corresponding video.
- Over 50% of the world’s population is under 30-years-old
- 96% of them have joined a social network
- Facebook tops Google for weekly traffic in the U.S.
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social
media - Years to Reach 50 millions Users: Radio (38 Years), TV (13
Years), Internet (4 Years), iPod (3 Years)… - Facebook added over 200 million users in less than a year
- iPhone applications hit 1 billion in 9 months.
- We don’t have a choice on whether we DO social media, the
question is how well we DO it.” - If Facebook were a country it would be the world’s 3rd largest
ahead of the United States and only behind China and India - Yet, QQ and Renren dominate China
- 2009 US Department of Education study revealed that on average,
online students out performed those receiving face-to-face
instruction - 80% of companies use social media for recruitment; % of these
using LinkedIn 95% - The fastest growing segment on Facebook is 55-65 year-old
females - Ashton Kutcher and Ellen Degeneres (combined) have more Twitter
followers than the populations of Ireland, Norway, or Panama.
Note I have adjusted the language here after someone pointed out
the way it is phrased in the video was difficult to determine if it
was combined. - 50% of the mobile Internet traffic in the UK is for
Facebook…people update anywhere, anytime…imagine what that means
for bad customer experiences? - Generation Y and Z consider e-mail passé – some universities
have stopped distributing e-mail accounts - Instead they are distributing: eReaders + iPads + Tablets
- What happens in Vegas stays on YouTube, Flickr, Twitter,
Facebook… - The #2 largest search engine in the world is YouTube
- While you watch this 100+ hours of video will be uploaded to
YouTube - Wikipedia has over 15 million articles…studies show it’s more
accurate than Encyclopedia Britannica…78% of these articles are
non-English - There are over 200,000,000 Blogs
- Because of the speed in which social media enables
communication, word of mouth now becomes world of mouth - If you were paid a $1 for every time an article was posted on
Wikipedia you would earn $156.23 per hour - 25% of search results for the World’s Top 20 largest brands are
links to user-generated content - 34% of bloggers post opinions about products & brands
- Do you like what they are saying about your brand? You better.
- People care more about how their social graph ranks products
and services than how Google ranks them - 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Kindle eBooks Outsold Paper Books on Christmas
- 24 of the 25 largest newspapers are experiencing record
declines in circulation - 60 millions status updates happen on Facebook daily
- We no longer search for the news, the news finds us.
- We will non longer search for products and services, they will
find us via social media - Social Media isn’t a fad, it’s a fundamental shift in the way
we communicate - Successful companies in social media act more like Dale
Carnegie and less like Mad Men Listening first, selling second - The ROI of social media is that your business will still exist
in 5 years - Bonus: comScore indicates that Russia has the most engage
social media audience with visitors spending 6.6 hours and viewing
1,307 pages per visitor per month – Vkontakte.ru is the #1 social
network