One of the more critical core competencies you must enable in this time of change is a potent communication. Clarity is the guarantee you will be heard above the din of our media saturated, technologically infiltrated society. If you are not clear, and do not intentionally speak with a purpose and focus, your message will only come across as silly and arcane. Even if you are an expert in your field. The following video makes my point.
The rockwell transmission
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