Toys from the 1940’s

These few posts will explore the cultural and generational changes through the toys of each decade – kinda fun and interesting.

Toys From The 1940s

With the onset of another World War and the heavy lift in factory output and the boom in Hollywood, just about everything in the world was starting to specialize a little bit more. Toy production was no different. Especially after the monumental success of products marketed specifically to children in the last couple decades. The idea that making a line of toys en masse for children (of which there were many) was profitable started to sink in and the toys reflected that.

The 1940s saw yet more board games; this time around it was Candy Land and Chutes and Ladders, specially designed for children to play and enjoy (a departure from the economically minded Monopoly) and yet more games for the whole family such as Clue.

There were plenty of new toys on the market for those simply seeking out, simple inexpensive fun. The small toys market was just as big as ever, with the invention of Silly Putty ( Silly Putty like many great inventions was an accident when a General Electric Engineer was trying to create synthetic rubber, but ended up with a strange substance that bounced and stretched, no use in engineering but great as a toy )so started Silly Putty.

Big machinery found a market in the building boom and New Deal era of a pre-war and wartime America and Tonka Trucks made their first appearance. Young boys could play with miniature versions of those great yellow monsters their fathers drove every day on the job. Real life imitation was reaching a new spike in the toy market.

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Jeff Vankooten is a speaker and author focusing on the power of resilience to effectively engage the challenges of change. He helps leaders, businesses, and organizations develop the skills necessary to thrive in an increasingly unpredictable business environment.
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