Boob Jobs

Chris Jordan focuses his lenses on the consequences of human behaviour,
and particularly on how we consume
.  His
newest series, "Running the numbers", gives a dramatic visual life to
statistics of American consumption like, every month in 2006, 32,000 breast augmentation surgeries were performed in the US. It's becoming a very popular high-school graduation gift. Chris illustrates it like this:

Zoom in:


Zoom in again, and you discover he used 32,000 Barbie dolls to create this picture:


Here is what he says: "The reason why I do this is that we aren't feeling enough, and part of the reason is because the information we have to work with is made of gigantic numbers,
and these are numbers that our brains have difficulty in understanding
and processing. That's why I try to translate these numbers into visual
messages that can be felt, in the hope that they help each of us to
face the big question: how do we change, as a culture, and how do we each, individually, take responsibility for our own behaviour. I'm not blaming anyone. This is just who we are right now".

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